Vietnam’s digital transformation efforts are hindered by challenges such as customer acquisition, high costs, talent shortages, and limited digital literacy, particularly in rural areas. Small and medium enterprises are encouraged to adopt localized, cost-effective Vietnamese platforms.
The Ministry of Information and Communications is actively assisting with media campaigns to boost user engagement. A significant gap exists in legal frameworks, hampering the full utilization of digital platforms. A coordinated strategy involving policy, education, and infrastructure development is needed to advance Vietnam’s digital initiatives.
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